"Phir dil do hockey ko!" says Priyanka, and why not? India's hosting the World Cup, so absolutely, let's support the home team.
"Phir dil do hockey ko (give your heart to hockey again)" is more than just Priyanka's personal cheer. It's the catchphrase of a set of ads by Hero Honda (yes, that Honda) designed to a) support the Indian field hockey team and b) to ensure an entire generation of young Indians come as close as possible to killing themselves on dangerous (but elegant!) motorcycles. Two birds, as they say. Anyways bare with me, there's a point here somewhere.
Maybe someone more familiar with "Bolly-Patriotism" can fill me in--is this a common occurance in India? Do all major sporting events come with a music video in support of the home team? I'm not sure that I've really seen this anywhere else (outside of some gag-worthy Olympic numbers). "Aaya India" is a damn catchy song, but that not withstanding this all seems pretty cheesy.
*Eternal thanks to anyone who can identify the guy at 1:35. He's beautiful and I want him. That is all.
Dakh Dakh Hero Honda:
Phir dil do hockey ko: